Client

Levi's x McLaren
Full Throttle at the United States Grand Prix

Ask

Create an engaging brand activation to celebrate the collaboration between two iconic brands.

Solution

An engaging pit lane experience consisting of custom window graphics, apparel customization, and exterior activation.

Result

An engaging brand activation to celebrate the two iconic brands collaborating for a limited edition merchandise capsule.

Exterior of a Levi's store in Austin, Texas decorated with McLaren Formula One branding, with a pit-lane style kiosk out front
Store interior with pit lane floor graphics and denim displays.