Client

adidas Basketball
Basketball (apparel) is life.

Ask

Develop visual language to promote a new line of adidas apparel and footwear that embraces the lifestyle essence of basketball.

Solution

We created a campaign that took the new fit off-court. As an ode to the culture that influences the game, our photography and zine bridged the apparel and shoes to environments that tie back to the sport’s origins.

Result

We brought these stories to life over a two year period in a fresh, culturally resonant way.

In collaboration with adidas Basketball, we designed and developed the apparel collection supporting the footwear drop.