In collaboration with adidas Basketball, we designed and developed the apparel collection supporting the footwear drop.
Develop visual language to promote a new line of adidas apparel and footwear that embraces the lifestyle essence of basketball.
We created a campaign that took the new fit off-court. As an ode to the culture that influences the game, our photography and zine bridged the apparel and shoes to environments that tie back to the sport’s origins.
We brought these stories to life over a two year period in a fresh, culturally resonant way.