Client

adidas
We took Brooklyn’s rich history and ran with it.

Ask

Create a community-centric build for adidas Runners’ debut as the Brooklyn Marathon’s headline sponsor.

Solution

We built trust by connecting the brand to the infamous borough with a “for Brooklyn, by Brooklyn” feel.

Result

adidas saw the highest number of adidas Running app downloads at an event to date, exceeded walk-in traffic goals and attracted over 50K visitors in 3 days.