For the largest 10k in the world, you go big.
Design a premium expo booth that celebrates adidas’ first time sponsoring the Peachtree Road Race and the tens of thousands of people running it.
Retail concepts that match the magnitude of Peachtree. From entry to exit, we communicated movement and support to show that there is power in unity – adidas is with runners every step of the way.
Peachtree saw the highest number of footwear trials for all 2022 running events, the highest total percentage of sales, and 1,000+ new adiClub member signups.