Client

adidas
Turning retail spaces into a cultural hub for the biggest event in the world

Ask

Assert adidas as the #1 soccer brand in North America by turning retail spaces into cultural hubs that drive sales and fandom.

Result

A multi-market activation system for the 2026 World Cup that connects adidas retail stores and wholesale partners into a single, cohesive brand experience.

21 activations across the United States that saw over 10,000 attendees throughout the duration of the FIFA World Cup.

We saw record sales numbers at select events. adidas at Lenox Square had its second-highest day sales day on record.

Over 11,000 adidas branded giveaway items distributed, including adidas x FIFA posters, custom molded popsicles, beverages, official match ball keychains, historic pins, and scratch-off tickets.

More than 1,500 adidas World Cup kits or adidas merchandise customized at complimentary product customization zone.

UGC from local content creators has generated over 1,000,000 impressions on social media.

800+ photo booth sessions across two events

project →