Client

adidas x MLS
Score.

Ask

Launch MLS’s 25th-anniversary jersey.

Solution

Soccer—ahem, football—is one of the oldest sports, but that doesn’t mean its design can’t be modern. We approached this project with the future in mind, taking relevant design cues from NBA and streetwear lifestyles, and landed on a collection that was completely new to MLS. 

Along with the jersey branding and editorial, we produced a launch event to celebrate the new line.