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Client

Burton
Après-retail design.

Ask

Revamp Burton’s retail approach and develop a comprehensive rollout strategy.

Solution

We designed a system that fully reimagined Burton’s material palette and fixture functionality while championing the aesthetic and values of the brand. The first manifestation of our concept was Burton Denver.

Burton plays a big part in snowboarding’s history. We made sure customers could experience the heritage of the sport and the role the brand played in growing it.

Our complete playbook covered everything from store layout strategy and customer journey mapping to in-store signage systems and merchandising guidelines, ensuring that all stores after Denver would be unified and scalable.

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info@starchcreative.com
949.791.8331
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LONG LIVE
THE PROCESS

CALIFORNIA
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Costa Mesa, CA 92627

OREGON
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Portland, OR 97214

NEW YORK
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New York, NY 10013