Launch Oakley’s latest eyewear “Sphaera” by creating an immersive experience with multiple touchpoints in Scottsdale, AZ around the Waste Management Phoenix Open golf tournament.

We crafted a forward-thinking product launch inspired by elements of Burning Man and Art Basel that introduced audiences to the new Sphaera sunglass model.

Over 6000 visitors to the Innovation Center. And 3200 Monolith QR code scans throughout the weekend.