Client
OakleySet Your View To Landscape.
Ask
Launch Oakley’s latest eyewear “Sphaera” by creating an immersive experience with multiple touchpoints in Scottsdale, AZ around the Waste Management Phoenix Open golf tournament.
Solution
We crafted a forward-thinking product launch inspired by elements of Burning Man and Art Basel that introduced audiences to the new Sphaera sunglass model.
Result
Over 6000 visitors to the Innovation Center. And 3200 Monolith QR code scans throughout the weekend.