Client
adidas OriginalsElevate skate.
Ask
Create connections at the heart of the skate scene in key cities around the globe.
Solution
A week-long event of all the things skaters love—athletes, music, art and fashion—with an identity system that adapts to local culture and reflects what matters most in each community.
Result
From event build and design, to the branding and production, we touched every aspect of this event.