Client

adidas
More than smoke and mirrors.

Ask

Create an unforgettable launch moment through two dramatic reveals and an elevated product presentation.

Solution

We started with a gritty yet high-tech facility design to align with the innovation poured into the products. From there, we crafted two clean and unique product reveals—one for the jerseys and one for the footwear.

Two-way glass houses backlit bust forms. A vague silhouette is visible overlaid on the reflection of the visitor. To reveal, the lighting behind the jersey turns off and lighting between the bust and the glass turns on for the grand reveal.

A smoke-filled glass box holds the footwear product. It is faintly visible but details are hidden. A vacuum removes the smoke from the box to reveal.