Client

adidas NMD x KITH
We brought the streets inside.

Ask

Create a compelling presentation for the adidas NMD_S1’s launch at KITH NYC.

Solution

Pay homage to the history of NMD within the experience, layering in deconstructed city elements, reimagined city streets, and common urban materials used in uncommon ways.

Result

Sold out NMD_S1—in three days. Plus countless coverage on multiple blogs and publications.

Finding unintended beauty in the mundane.