
We took design cues from 5.11’s customer profile personas, making sure that every detail of every section spoke to someone the brand caters to.









Design and produce a 30’x30’ brand experience that leaves a mark at trade shows, starting with Shot Show.
We designed the booth to tell deeper product R&D stories while maintaining the ability to adapt the narrative according to the atmosphere of each trade show.
A space as technical as the product itself. We delivered a morphing framework that highlights unique product innovation narratives by putting design sketches, materials and processes on display.
We took design cues from 5.11’s customer profile personas, making sure that every detail of every section spoke to someone the brand caters to.