Client

adidas Football
Summer Friendlies.

Ask

Create experiences and localized content for the adidas Football summer friendlies matches featuring Manchester United, Juventus, Real Madrid and Arsenal.

Solution

From stadium activations in NY and LA, to a Soccer Legends panel in the adidas 5th Ave Flagship and everything in between. We activated retail stores, youth soccer tournaments, and even produced a lookbook for the new football kits, in collaboration with Saturday’s Football and Secret Futbol Club.

Result

Not a single consumer channel was spared. Millions of social media impressions and millions of dollars worth of merchandise sold.

We produced over 10 events, in 4 cities, in a 2 week time frame, that created a buzz both on the local level and global stage.

Football Legends Panel

Adidas Retail Activations

Youth Soccer Clinic

Kit Lookbooks