Client

Fox Racing
Made in Bentonville.

Ask

Plant the flag of the FOX brand in Bentonville, a world-class mountain biking destination.

Solution

We took an old 90’s office building, and turned it into a retail showroom that doubles as a hub for the local mountain biking community.

Result

An immersive journey through a stylized landscape of sustainability, performance, and style—where technology amplifies our curiosity, understanding, and appreciation of the natural world.

The Fox Bentonville store was designed with modularity at the forefront. Many of the fixtures were produced by our sister company, Purpose Supply Co. in their Huntington Beach warehouse, and shipped to Bentonville for the install.