Create a brand activation that engages consumers during Super Bowl week 2024.

We leveraged Oakley’s dedication to the future of sports, through flag football and youth programs, to create a one-of-a-kind experience for consumers.

A high-jump skills activation where consumers grab flags for prizes, like Oakley sunglasses, and autographed memorabilia. Each participant then wrote a message and placed their flag on the wall, creating an ever-evolving live art exhibition.