Stance wanted to transcend into a lifestyle apparel brand with a global relaunch of their “Stitched Different” brand campaign.
Simplify to amplify. We honed in on a simple message—comfortable clothes for bold creatives—and stripped away everything else. More than anything, we wanted to give the product and personas a platform to shine. We offered an inspirational mirror that our unique audience of breakers and shakers could see themselves in.
We partnered with the brand to concept, direct and execute “Stitched Different”—a global relaunch that elevates their entire line product offering.
Our formula was bold personalities, comfy clothes, and a blank white studio. That’s it. We left no room for clutter or miscommunication.
We gave all the spotlight to personalities that authentically represented Stance’s unique brand values.
