Client
FOXDesigning the Fox den.
Ask
Reimagine Fox Racing retail to align with new brand objectives, guidelines and messaging while incorporating sustainability and biophilic design.
Solution
An R&D Lab concept with a ton of dirt and DIY-thinking to tell a product design story that often goes untold.
Result
Multi-functional lounge areas. Concrete accent walls. Nature everywhere. Black metal accents throughout. Warm wood tones. Slat walls designs.