SMITH, a leader in snow sports expanding into bikes and eyewear, required a 20×40 booth that is adaptable for events like the Sea Otter Classic. We were asked to design an adaptable, 20×40 booth for events like the Sea Otter Classic and would align with brand values of authenticity, innovation, fun, reliability, and community.

The project aimed to create a modular, flexible booth with storytelling, product showcases, technology integration, and selling/display areas for helmets, eyewear, and goggles, reflecting key bike and eyewear products.

The new booth design incorporates lightweight and cost-effective materials, offering flexibility and a modern appearance for the brand to easily adapt its presence at different events.