Client

UFC Gym
A campaign that doesn’t hold any punches.

Ask

Reignite memberships by inspiring people to get back to the gym in a post-pandemic world.

Solution

A 360º campaign that shows the connection people have with the gym.

Result

We captured the first time back in too long, highlighting the emotion that machines, equipment, and community bring.

We gave real members the spotlight. Our campaign featured testimonials from UFC Gym regulars who were dying to get back to their happy place.