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Client

Trulieve
Making a buzz for 4/20

Ask

Drive online and in-store traffic to Trulieve’s locations for 420—the largest, most widely celebrated cultural moment in cannabis culture.

Solution

Demonstrate the diversity of the cannabis user community by offering everyone a seat Trulieve’s table, from yogis and chefs to astronauts and aliens.

Result

The “4.20 For All” campaign generated 230,000 impressions. Trulieve stores saw 42% more traffic. Campaign won mainstream media attention from AdAge and Adweek.

Our creative was launched as an NFT collection on OpenSea and raised over $64K for the Last Prisoner Project to reform cannabis legislation and free those imprisoned by it.

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info@starchcreative.com
949.791.8331
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