Our creative was launched as an NFT collection on OpenSea and raised over $64K for the Last Prisoner Project to reform cannabis legislation and free those imprisoned by it.
Making a buzz for 4/20
Drive online and in-store traffic to Trulieve’s locations for 420—the largest, most widely celebrated cultural moment in cannabis culture.
Demonstrate the diversity of the cannabis user community by offering everyone a seat Trulieve’s table, from yogis and chefs to astronauts and aliens.
The “4.20 For All” campaign generated 230,000 impressions. Trulieve stores saw 42% more traffic. Campaign won mainstream media attention from AdAge and Adweek.